Skip to content

Market position

We hold a strong market position in the fragmented Nordic facility services market. The information on this website is based on content presented at Luotea’s Capital Markets Day on November 26, 2025.

Luotea operates in a large and growing facility services market

Luotea is part of the facility services market in Finland and Sweden, a market that has grown faster than GDP over the long term. The sector has demonstrated strong stability through economic cycles, driven by the continuous need for property maintenance and essential service provision.

Key drivers of market growth include:

  • Energy-efficiency and emission-reduction requirements, which are increasing demand for technical services and energy management

  • The growing technological complexity and digitalization of buildings, requiring broader expertise from service providers

  • Increasing outsourcing, particularly within wellbeing service counties and the public sector

  • Rising maintenance and repair backlogs, which boost demand for property upkeep and refurbishment services

Luotea operates in two core markets: cleaning and support services, and facility services in Finland and Sweden.

In cleaning and support services, Luotea is among the top three providers in the market. Key customer segments include industrial clients, healthcare providers, and the public sector, all of which require high operational reliability and specialized expertise.

In property services (property maintenance and technical services), Luotea ranks among the top five players. Major customer segments include retail and logistics, healthcare, and office properties.

Both the Finnish and Swedish markets are highly fragmented. In Finland, the facility services industry includes roughly 11,500 companies, and in Sweden approximately 20,000. No major provider holds a dominant overall market share in either country.

In such a competitive landscape, success depends on selecting the right target segments—areas where deep expertise can be built and where superior, differentiated spearhead offerings can be developed.

Luotea is a significant operator in both countries and provides services on a nationwide scale.

In certain specialized areas, such as food industry hygiene, the company is the market leader in both Finland and Sweden.

Market position based on management assessment

The information presented on this page is based on management estimates. The market information presented above is not historical fact, but rather estimates prepared by Luotea's management team, and therefore does not guarantee the development of the relevant markets, annual market growth, or Luotea's market position now or in the future.
 
The actual size of the market, annual market growth, and Luotea's market position may differ significantly from the estimates presented above due to a number of factors. The estimates presented above should not be relied upon excessively.